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It is common to feel confused when it comes to creating or designing a website, with over 1.8 billion websites online, which provide a lot of different types of websites, utilities, and information, in other words, it’s crucial to pay attention to the details and functionality and come up with an idea that makes the difference, so your customers can feel comfortable and deliver good feedback to your business.

As a designer or small business owner, you need to be familiar with all the different kinds of web pages. So you can decide which will meet your needs. Studying what competitors choose and conducting multiple types of testing will allow you to create the perfect format for each brand and its customer base.

That is why we decided to sort out some of the most popular types of websites, to get you started on this topic.

Company or Business Websites

You may not sell directly through a corporate website, but you can use these sites to provide information about your business and to let potential clients or customers know how they can get in touch with you. 

A business website is a website designed to represent the identity of a business on the Internet.

There are many reasons why a business might want to be visible on the Internet. Including public perception of its size, sophistication, modernity, connectedness, customer service, and reliability – and typically to encourage inquiries from potential customers or partners.

E-Commerce Sites

An ECommerce website (an abbreviation of Electronic Commerce Website) is one designed and set up to allow customers to make purchases of all a business’s products or services directly online including making payments through an online gateway. This can be done at any time of day or night without requiring a phone call or some other form of direct contact with the business.

eCommerce websites display all the products or services that can be purchased, then allow those browsing them to add as many of these as are wanted to a virtual shopping trolley known as a cart.

A robust e-commerce web page makes it easy to browse products, filter by categories, highlight special sales and make purchases.

Once the buyer has added to the cart everything he or she wishes to buy, a virtual checkout process is provided, allowing the purchase to be processed.

This is generally integrated either with a credit/debit card payments processor such as Worldpay or with a virtual online payments system such as PayPal, which can be set up to draw money directly from a current account or a virtual balance.

For example, a purely corporate website without eCommerce functionality can still indirectly encourage users to purchase something, but cannot accept any payments.

News Sites and Portals

News and magazine websites need little explanation. The primary purpose of a news website is to keep its readers up to date on current affairs, whereas online magazines will focus more on entertainment.

TV or Video Streaming

Netflix, Disney +, HBO Max, along with other similar sites, has revolutionized the way the world watches television. These video streaming sites have seen their popularity soar in recent years, with catch-up sites like BBC iPlayer and All 4. Representing more traditional examples of this particular website theme.

Educational Websites

An educational website in its narrowest definition is one representing an educational institution. Such as a traditional school, college, or university. It may also represent a private education provider such as a tutor, or a virtual college. Offering online and distance-based courses.

Educational websites should be designed to represent their education providers. As professionally and as welcoming as possible, so that they attract students and reassure both students and parents about the quality of education and pastoral care provided.

They do not necessarily include educational sources on the website itself. But is likely to give details of each educational department within the establishment, photographs of the campus (if applicable), term dates, fees, addresses by the principal or head, contact details, and news.

Portfolio websites / CV websites (Personal Websites)

Portfolio websites are ones serving as a showcase of the work of artists, writers, craftspeople, designers, and others working in creative fields.

They will include a gallery of samples of the individual’s work if the work is visual. If the work is literary or otherwise in written form, portfolio websites will include extracts from or samples of the individual’s written work, and information about any books and other publications that the writer has produced.

A CV website (also known in North America as a resume website) is a simpler website serving to represent the professional life of an individual by illustrating his or her employment history and qualifications. Not everyone works in creative fields that allow for their work to be displayed in a portfolio.

Both forms of the website may be used in support of applications for jobs and to help the individual attract other work. Because their primary focus is professional, information about the individual’s personal life is likely to be limited. The tone will tend to be relatively formal, though some mention of particular interests may be made to the degree that this may be seen as showing personality in a way that could help attract employers.

Blog Websites

A blog features regularly updated articles, photos and videos. Blogs started with more casual, personal content compared to magazines. But since then, the lines have blurred, and now it’s extremely common for major brands and businesses to have their blog. Adding expert content improves the overall credibility of a company or an individual. Blogs also provide material for social media posts and email campaigns.

However, a blog can also become cumbersome for smaller companies. Make sure you have a team and strategy in place to keep content fresh before you consider launching one. It’s better not to have a blog and instead offer a few videos or guides than to have a hopelessly outdated blog.

Choose the right website type for your audience

Good design is much more than simply an appealing look, but also drives user engagement and is highly targeted to the needs of the audience viewing the site. Pay attention to what other companies have done with their website design and quickly identify which format works best for each project. Knowing what others have accomplished with different page types gives you a strong feel for the kind of website that will work best for you.

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