Businesses outsource work as complexity increases. One of the first things that our clients outsource is website maintenance, they often rather not worry about updates, security and everything involved on the maintenance process.
However, it is always great to learn about what goes on during that process, what are the possible dangers of not doing good maintenance? We will cover most of the things that our agency does when approaching monthly website maintenance.
Having a strong sense of website security is crucial to any of our business clients. It is important to ensure that their websites are secured from unauthorized access, use, modification, destruction, or disruption. Note that not all clients are equal and what’s needed for an ecommerce site will not be the same as a landing page website, but we will cover what techniques apply to most cases:
- Blocking password spamming: Password spamming is a common technique used by hackers to gain access to websites by trying multiple passwords or running bots that will do this in order to gain control. To prevent this, you can block IP addresses that are attempting to spam passwords after a certain amount of fail attempts. You can also set up email notifications to alert you when an IP address is blocked so that it can be unlocked manually if caught by mistake.
- Database encryption: Database encryption is a technique used to protect sensitive data from unauthorized access. Even if a hacker manages to steal your data, they will not be able to read it. It is important to encrypt your database to ensure that your data is secure.
- User security: User security is another important aspect of website security. It is important to ensure that usernames are not displayed on the website, as hackers can use this information to try to brute force into the system (not allowing someone to get access to even half of your credentials plays a crucial role into protecting an account). You can also limit the number of login attempts and only allow an admin account to unlock said account.
How We Minimize Spam and Scams – Captcha and Security
In addition to these best practices, we also use Google reCAPTCHA to protect websites from spam and abuse coming from forms. reCAPTCHA uses advanced risk analysis techniques to tell humans and bots apart. I have added reCAPTCHA to my website to prevent spam and abuse.
- I also use IP blocking to block traffic from specific IP addresses. This can be useful in preventing spam and abuse from specific regions. For example, when a client of ours was attacked from North Europe, we blocked the entire IP address for the area so they could not attack again.
- Targeted attacks can be risky, and mostly comes down to knowing how to identify it. You can identify a scam by looking at the URL, the email where they are sending a message, or even errors on spelling mistakes.
Tracking User Information – Analytics and Google Search Console
As website owners, we understand the importance of tracking website analytics and using Google Search Console. Here are some of the things that are tracked though these services:
- Engagement time and unique users: We track the amount of time that users spend on websites and the number of unique users that visit. This helps us understand how engaging the website is and how many people are visiting the site.
- Traffic sources and pages visited: We track where website traffic is coming from and which pages they are visiting. This helps us understand which sources are driving the most traffic to my website and which pages are the most popular. Allowing customers to make decisions on where to take action next for their marketing.
- Search terms, clicks, and average position per search: We track the search terms that people are using to find websites, the number of clicks that the website receives from search results, and the average position of the site in search results. This helps us write targeted content and see what is working. It is also important to show Google what pages of the website exist, as if it is not here, it doesn’t show on Google. (This is something that many self-made websites don’t have.)
Uptime Monitor and ChangeDetection.io
- Uptime monitor: Most hosting providers offer uptime monitoring services. It is important to choose a reliable hosting provider to ensure that your website is up and running at all times. I recommend avoiding GoDaddy, as they have many issues. SiteGround is a great option, although it is more expensive, their support is excellent and almost never goes down.
- Change detection: Change detection is a tool that allows you to monitor your website for any changes that occur. This can be useful in case something visually breaks on your website. You will receive a notification when any visual changes occur, and you can go into your website and fix the visual error.
Maintaining a website involves an involved approach, and understanding the details of the process can take time. From improving security measures to minimizing spam or using advanced tools like Google reCAPTCHA, it’s important to prioritize the safeguarding of our clients’ and visitors data.
We invite you to take the next step in fortifying your online presence. Reach out to us for a free website audit, allowing us to address potential vulnerabilities, and provide tailored recommendations for improvement.